With Business Booming, Get RXd Needed a Speedy Migration from Magento 1 to Magento 2
Get RXd is a family-owned business that designs, manufactures, and distributes exercise equipment in traditional gym and club markets. With over 2000 products in its catalog, Get RXd is a leading supplier of functional training, strength, and conditioning equipment. Its ecommerce site was originally built in Magento 1, but with the June 2020 end-of-life date approaching the company needed a new ecommerce platform. Security and site performance were major considerations and Magento 2, with its enhanced security features, including the latest version of PHP, seemed like a logical choice. Magento 2 also greatly improves performance, loading pages in as little as 1.5 seconds. Get RXd partnered with Silk Software to begin planning its migration, which needed to be completed prior to M1’s sunset.
ENHANCED USER EXPERIENCE
Get RXd sells high quality, high priced equipment. To instill consumer confidence, Silk leveraged content to enhance the customer experience. Today, each product comes with detailed product descriptions that explain the premium nature of the equipment.
With sales suddenly booming, Get RXd needed to move from Magento 1 to Magento 2 quickly, and with no interruption to its business continuity. Silk completed the migration in just 8 weeks.
No one can predict the onset of pandemics or other world disasters, but with Silk’s careful upfront planning, the migration proceeded seamlessly, despite the uptick in sales and the need for the company’s leaders to divert their attention to address the situation.
SILK SOFTWARE HELPED GET RXD MIGRATE ITS ECOMMERCE SITE FROM MAGENTO 1 TO MAGENTO IN 8 WEEKS WITH NO DISRUPTION IN SERVICE — A SIGNIFICANT BENEFIT GIVEN UPTICK IN SALES AS A RESULT OF THE COVID-19 PANDEMIC AND LOCKDOWN ORDERS.
Although the migration to Magento 2 was very straightforward, selling expensive, high-end exercise equipment is anything but. Consumers need a lot of reassurance before spending thousands of dollars on a fitness vertical climber or motorized flat runner. To instill confidence in the purchasing decision, the Silk team helped Get RXd leverage content to create a better user experience. Product detail pages were enhanced to explain the unique features of the equipment.
As is the case with all customer engagements, the Silk team was keen to create and deliver a plan for the migration upfront, with detailed strategies for customer and order migration and all workflows clearly defined. To achieve that level of comfort, the team used the initial time of the engagement to gather information, ask questions, document the client’s requirements, and ultimately develop a plan that would meet Get RXd’s expectations. The arrival of COVID-19 changed the world and brought new urgency to the M1-M2 migration.
Get RXd sales went through the roof as homebound exercise enthusiasts looked for ways to keep fit at home. With sales soaring and its customer rolls expanding, Get RXd wanted to complete its M1 to M2 migration as quickly as possible. Security was paramount as customers could easily spend over $4,000 on a single item, and Get RXd was keen to reassure its customers that their credit card information was secure, and that the site adhered to current best practices for security, including PCI compliance. With inventory moving so quickly and more apt to sell out, the Silk team needed to ensure fulfillment integration was flawless so that Get RXd could deliver the gear it sold via its website.
Thanks to its careful planning upfront, Silk Software was able to take the lead and guide Get RXd through a successful migration in the midst of the influx of orders and the company’s own internal adjustments. Silk Software was able to migrate the Get RXd site from Magento 1 to Magento 2 in just eight weeks.
SILK SOFTWARE HELPED GET RXD UP ITS CONTENT GAME SO THAT VISITORS UNDERSTAND THAT PREMIUM EQUIPMENT COMES WITH PREMIUM PRICES. ADDITIONALLY, VISITORS CAN NOW SHOP IN CONFIDENCE WITH THE ENHANCED SECURITY PROVIDED WITHIN MAGENTO 2, INCLUDING PCI COMPLIANCE.
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