Silk Launches First eCommerce Storefront for Global Brand


Flip Flop Shops is a wholly-owned subsidiary of Cherokee Global Brands. Founded in 2004, Flip Flop Shops® is the authentic retail chain exclusively devoted to the hottest brands and latest styles of flip flops and casual footwear.

Its mission is to live to create innovative ways to “Free Your Toes®” to promote a casual, healthy, stress-free lifestyle! In addition to being an Environmentally Responsible Retailer™, one of the company’s major initiatives is designed to reduce stress levels and raise funds and awareness for the American Heart Association.

The company began franchising in 2008 and now operates shops globally throughout the United States, Canada, the Caribbean, South Africa, and the Middle East.

Key Highlights Include:

  1. Custom reporting to track nearest franchise per order
  2. Clean design
  3. Custom development leveraging BigCommerce’s new Stencil framework


Flip Flop Shops came to Silk looking for a new eCommerce platform and order management system that would allow them to independently maintain high volume orders, social media, and content.

Their vision was to create more than an eCommerce store through design and functionality with engaging content. The event and branding components were to stand out amongst other online shoe and lifestyle retailers.

The eCommerce platform needed to be flexible and support ongoing changes to content as well as day-to-day merchandising.


Silk was given the task of architecting a scalable eCommerce drop ship model for one of the largest Flip Flop retailers across the globe.

When an order is placed on, it is automatically routed to the appropriate manufacturer via BigCommerce’s integration with Hublogix, so the end customer has a seamless buying experience.

Customers can also locate the nearest FFS store location to them, and if they are to place an order the system will automatically calculate the nearest store based on shipping zipcode and credit that franchise a percentage of sale.


Silk’s experienced design team crafted a highly functional user experience while projecting a beachy vibe, creating a place for users to really “free their toes.” is the one stop shop for flip flops from all the top brands: Olukai, Cobian, Quicksilver, etc. Since the launch of the site just a few months ago, FFS has picked up quite a bit of momentum.

Flip Flop Shops is a great example of the flexibility of BigCommerce’s Stencil platform from a design and functionality standpoint.

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