ESRI Rapidly Launches New Merchandise Store Within 6 Weeks on Magento 2 Commerce Cloud

As a global market leader in GIS (geographic information systems), Esri creates the world’s most powerful mapping & spatial analytics software. Called ArcGIS, this software delivers location intelligence and meets the digital transformation needs for organizations across all industries including commercial, government, manufacturing, and utilities. Whether its applying location-based analytics towards business practices to gain greater insights or providing users with a scientific-based approach to solve problems in real time, Esri uses applied geography to help people understand the world and design a smarter future.

With only a couple of weeks away before its virtual user conference, Esri needed its new merchandise store up and running before the event. To achieve a rapid site deployment in time for its special conference, Esri turned to Silk Software and the powerful Magento Commerce Cloud platform to achieve its goals. Launching with Silk’s competitively priced Starter Store Package, Esri could get its new revenue generating site up and running quickly while meeting its budgetary and timeline requirements.

KEY FEATURES

RAPID DEPLOYMENT

Leveraging one of Silk’s rapid deployment packages for Magento 2, Esri went live quickly and cost effectively within 6 weeks with a fully responsive and transactional website that meets its business needs. With the Starter Store Package, Esri could get its new Magento Commerce site up and running in weeks and successfully meet the critical timeline requirements in time for its virtual user conference event.

ADOBE ANALYTICS

Using the right tools and data layer extension, Esri’s analytics team could now dig deeper into its data and understand its customers on a greater level with detailed information and insights. Equipped with organized and comprehensive data, the company could utilize these helpful customer insights to drive informed decisions that best serve its customers’ needs while creating more meaningful engagements and interactions.

SIGNIFICANT SALES VOLUME

Within hours of launching its new merchandise site, Esri received immense traffic and sales orders, processing hundreds of orders and earning increasing revenue across its product catalog. With thousands of orders received to date, the site continues to serve customers nationwide, providing them with access to the latest Esri gear and GIS books.

WITH THE SUCCESSFUL OPENING OF ITS FIRST EVER ONLINE ESRI MERCH STORE, THE COMPANY CAN CONTINUE TO GROW ITS SALES YEAR-ROUND AND EASILY FACILITATE THOUSANDS OF ONLINE ORDERS THROUGH THE ECOMMERCE SITE.

OUR SOLUTION

Looking to launch its new merchandise store in time for its User Conference, the world’s largest virtual GIS event, which was only weeks away, Esri needed to go-live quickly. With no time to waste, Esri selected Silk’s Magento 2 Starter Store Package. This would allow the company to get up and running within 6 weeks with all the essential eCommerce components it would need for a successful launch. With Silk’s proven design and implementation expertise in Magento 2, Esri was ready to go live quickly and cost effectively.

Leveraging the power of the unparalleled Magento 2 Commerce Cloud platform, Esri could quickly launch online with a full range of critical commerce features. Turning to Silk to meet its website requirements, the Silk team got to work building out the new site. The configurable products for Esri’s different merchandise were properly set up with the proper sizing charts and customizable attributes. Showcasing related products for the different T-shirts, swag, and Esri Press books across the different Product Detail Pages also provided Esri with cross-sell and up-sell opportunities.

To support Esri’s analytics team, Silk installed a data layer extension to go with Adobe Analytics. This would allow the team to dig deeper into its data and gather the detailed information and insights they were looking for. With the right analytics tools, Esri could retrieve helpful data from its site that would allow the company to understand its customers on a greater level. With additional support provided to ensure Esri’s critical integrations and extensions were functioning properly and seamlessly working on the site, it was ready to deploy in time for the Esri User Conference.

LAUNCHED WITHIN 6 WEEKS, THE NEWLY LIVE SITE WAS MET WITH GREAT ATTENTION AND SIGNIFICANT SALES VOLUME. INITIALLY INTENDED AS A POP-UP STORE, ITS SUCCESS PROMPTED THE STORE TO STAY OPEN AFTER THE END OF THE CONFERENCE FOR CUSTOMERS TO CONTINUE TO PURCHASE ESRI GEAR AND GIS BOOKS YEAR-ROUND, 24/7.

With thousands of orders to date already placed since the site has launched, the Esri Merch store continues to provide customers with the ability to purchase and shop for their favorite items online. Following the end of the conference, the Silk team will support Esri in its future endeavors and eCommerce initiatives as it continues to grow its business and power its online sales.

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