November 28, 2022 – 10 minute read

Why Use TikTok Shop for Business?

Thought Leadership

Is your business on social media? You’ve probably heard of Facebook Shops, Twitter Ads, and Instagram Shop, but what about TikTok Shop? TikTok has become one of the largest social media platforms where over one billion active users can purchase your products online.

TikTok’s platform provides multiple opportunities that every business should leverage with its endless-scroll feed, links to business websites, paid ad options, and creative video campaigns far beyond the imaginable.

TikTok Shop Benefits

Now, with the addition of TikTok Shop, businesses can sync products from their eCommerce website to the app so consumers can purchase items directly from TikTok. With growth opportunities, influencers, and engaging video content, TikTok Shop will give businesses the chance to compete on a leveled platform with a broader audience.

Reach a larger audience at a lower cost
Leverage a budget-friendly campaign on TikTok by posting your own promotional videos and reach millions of prospects at once.

Build brand awareness and increase engagement
TikTok’s single scroll feed gives every business a chance to release unskippable ads where users come across the video at some point to allow audience engagement and promote brand awareness.

Create original content to convert prospects to paying customers
With TikTok’s easily accessible camera, pause-and-go button, filters, and endless music choices, businesses can create advertisements to persuade their target audience.

Repurpose content and marketing ads
TikTok videos can be repurposed on other social media platforms because they last no more than 1-3 minutes long and could even last 15 seconds.

Check out the competitors
Scope out your business competitors and ensure that your campaigns are out-performing theirs.

Silk’s TikTok Shop Services

Silk is the best eCommerce agency you can depend on to help your business gain leads, increase ROI, and compete against competitors on TikTok’s platform. Using our TikTok Shop Connector, your eCommerce business can easily sync all products from your website to TikTok and start selling to over one billion prospects. Leverage our full-service engagements to get up and running on TikTok today!

TikTok Launch Services

  • Brand Account Setup
  • Creative Consulting/Asset Creation
  • Campaign Creation/Execution
  • Ongoing Ad Optimization

Connector Features

  • Product Push
  • Order & Shipping Statuses
  • Return & Refund Options
  • Synchronization to Ecommerce Stores

Ready to Start Selling on TikTok? Silk can help.

With our digital marketing expertise, Silk can help your business come up with the best marketing strategies tailored to your brand. Watch your business flourish across a hot, new platform with the help of endless eCommerce solutions and planning from Silk.