On-Site Optimization

Silk’s on-site optimization process uses a combination of qualitative and quantitative research to identify problem areas on your website and make recommendations for improvement. These insights will guide the path forward to increase site conversion, increase customer engagement, and power your team to better allocate funds for marketing activities.

Ready to see what an on-site optimization can do for your business?

Optimize the Experience for Existing Site Traffic

Our team of experts will analyze the following metrics and use them as the basis for a thorough front-end investigation.

Profit & Revenue
  • Average Order Value
  • eCommerce Conversion Rate
  • Cart / Checkout Abandonment
  • Revenue

Customer Engagement
  • Customer Retention & Lifetime Value
  • Bounce Rate
  • Exit Rate
  • Goal Funnel Conversion Rate

Site Performance
  • Page Speed
  • Time to Interact
  • Accessibility
  • SEO

Based on the investigation, your team is presented with a comprehensive report detailing recommendations for improvement that are grounded in eCommerce best-practices.

Related Blog Articles

What is On-Site Optimization?

While SEO is used to gain new organic search traffic, on-site optimization is intended to increase site conversion and user engagement for existing traffic.

3 Ways to Stop Wasting Marketing Funds

Marketing can be a powerful tool for driving more sales for your business but without the right strategies in place, it can also become a costly endeavor.

How to Prevent Unnecessary Bounces and Exits

Whenever users become frustrated throughout their buying journey, there is a high chance for them to leave and go to another competitor.

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