Hosted by BigCommerce on Tuesday, June 7th, in downtown Chicago, the Best Practices in Ecommerce Workshop brought together clients and partners from a variety of ecommerce industries and specialties. With merchants from all over the globe already in town for IRCE (Internet Retailer Conference + Exhibition), the event was well attended.
The Best Practices in Ecommerce Workshop featured thought leaders in store design, store conversion, and omnichannel. Silk Software’s very own, Alec Berkley, delivered a presentation on optimizing omni-channel, specifically selling on social. He elaborated on how to leverage social media with eCommerce in retail, discussing the different social channels along with features/benefits as well as the importance of a social presence in terms of a consistent brand experience.
Check out his presentation via Slideshare for more details: http://www.slideshare.net/silksoftware/optimizing-omnichannel