The team at Silk Software strives to stay at the forefront of understanding and sharing all the newest eCommerce platform features so that our clients can always be assured their Silk solution encompasses the latest and best enhancements in the industry. A few of our Silk Software engineers attended a Magento BI Session this past week to learn more about Magento Business Intelligence and dive deeper into how this commerce analytics platform might best serve the needs of our clients.
One of the key features of this platform is that it easily consolidates customer data and optimizes it for analysis so that users can utilize the information to make better informed and data-driven decisions when it comes to running their businesses. In addition, this platform can be a tool for measuring customer behavior, building targeted email lists, and calculating ROI. The Silk team looks forward to sharing the availability of Magneto BI as a viable platform for our Magento clients to better gain insights from their data and will continue to stay up to date with all the latest Magento features as a Certified Magento Partner.