Silk and Google Cohost an Event in Shanghai About Marketing of Cross Border eCommerce Sites in 2019
With the event taking place this past week at the Google Shanghai Office, attendees learned from the experts at Silk and Google about the importance of choosing the best eCommerce platform and establishing a strong marketing plan for their independent site.
Schedule [Times listed in China Standard Time (CST)]:
• 13:30 – 14:00 Check-in
• 14:00 – 15:00 Google Ads Take You Globally (Presented by Google)
• 15:00 – 15:20 New Trends for Cross Border eCommerce Sites (Presented by SILK)
• 15:20 – 15:40 How to Create a High Conversion Standalone Site (Presented by SILK)
• 15:40 – 16:00 Google Ads Services (Presented by Google)
• 16:00 – 16:30 Meet with the Experts
Throughout the event, attendees took away tips and resources regarding cross border eCommerce and marketing tools and services that they can begin to utilize on their own sites. From learning about ways to optimize the eCommerce user experience to the differences in B2B and B2C business models, attendees gained insight into the latest industry news and trends.
Whether it’s attracting more mobile users, improving website platform speed, gathering user data through A/B testing, or starting a new Google Ad marketing campaign, there are strategies every merchant can take advantage of to further the growth of their business. We look forward to continuing to work collaboratively with Google to equip our merchants with the services and marketing tools they need to be successful. To learn more about foreign trade eCommerce or discover more about Google tools can benefit your business, please feel free to contact us.