SILK Builds a Gateway from Paris to China

View Site: www.diptyqueparis.com.cn


They needed a gateway. Only this would connect Paris to mainland China. Quite a leap.

The gateway was on the wish list of Diptyque, world-acclaimed experts in the art of everything fragrant. Whether visiting their brick and mortar Paris boutique or their e-commerce store, you’ll discover fragrances that put the royal rose garden to shame. In their world-recognized collection you’ll find scented candles, perfumes, and just about everything else that makes environments and people more likable to noses.

Like many e-commerce retailers, Diptyque heard the knock. Opportunity was on the other side of the door… opportunity in the form of a sizzling e-commerce marketplace in China. Purchasing power was soaring in that nation. So was a hunger for foreign goods. And its consumers were shifting to e-commerce in a big way. Add it all together, and you got a mind-boggling opportunity.

But you just don’t fling open the door when this one knocks. You must be fit to pass through the marketplace gates. This means a China-compatible website that syncs with an infrastructure consisting of things like Alipay, China’s Paypal equivalent.

Diptyque selected Silk to create the ‘Paris-to-China gateway’. Experience played a major role in their decision. Silk’s Magento-certified experts already had scores of e-commerce gateways to their credit. They definitely were in practice.

Silk’s developers created and implemented a full spectrum of strategies that provided Diptyque’s China-based site with a wide open gateway to the vast online marketplace. Drawing from their reservoir of Magento expertise, the wizards labored unceasingly to plug the fragrance retailer into a Chinese infrastructure populated by Alipay, tmall.com, Taobao, and more. (Rumor has it that the developers never slept throughout the process. But these are yet unconfirmed.)

The good news is Diptyque’s eCommerce site has entered China without a hitch, squeak, or groan. And it’s making steady progress thanks to Silk’s ongoing Magento support and exceptional customer service. How far will the gateway take them? That’s anybody’s guess!

Gain Insights From the Leading Ecommerce Experts at Silk