SILK Builds a Gateway from Paris to China



They needed a gateway. Only this would connect Paris to mainland China. Quite a leap.

The gateway was on the wish list of Diptyque, world-acclaimed experts in the art of everything fragrant. Whether visiting their brick and mortar Paris boutique or their e-commerce store, you’ll discover fragrances that put the royal rose garden to shame. In their world-recognized collection you’ll find scented candles, perfumes, and just about everything else that makes environments and people more likable to noses.

Like many e-commerce retailers, Diptyque heard the knock. Opportunity was on the other side of the door … opportunity in the form of a sizzling e-commerce marketplace in China. Purchasing power was soaring in that nation. So was a hunger for foreign goods. And its consumers were shifting to e-commerce in a big way. Add it all together, and you got a mind-boggling opportunity.

But you just don’t fling open the door when this one knocks. You must be fit to pass through the marketplace gates. This means a China-compatible website that syncs with an infrastructure consisting of things like Alipay, China’s Paypal equivalent.

Diptyque selected SILK to create the ‘Paris-to-China gateway’. Experience played a major role in their decision. SILK’s Magento-certified experts already had scores of e-commerce gateways to their credit. They definitely were in practice.

SILK’s developers created and implemented a full spectrum of strategies that provided Diptyque’s China-based site with a wide open gateway to the vast online marketplace. Drawing from their reservoir of Magento expertise, the wizards labored unceasingly to plug the fragrance retailer into a Chinese infrastructure populated by Alipay, tmall.com, Taobao, and more. (Rumor has it that the developers never slept throughout the process. But these are yet unconfirmed.)

The good news is Diptyque’s e-commerce site has entered China without a hitch, squeak, or groan. And it’s making steady progress thanks to SILK’s ongoing Magento support and exceptional customer service. How far will the gateway take them? That’s anybody’s guess