Selling Online To China

China is the world’s fastest growing eCommerce market! Forrester Research predicts China’s online retail market will reach one trillion dollars in total sales by 2019. For retailers looking to expand their reach and grow their business, setting up shop here is a must!

For your average business owner, setting up shop in a foreign country may seem like a daunting task. Fortunately, by leveraging the flexible and scalable Magento platform, SILK Software has architected a cross border strategy that will allow you to sell overseas in no time.

1st Step


Optimize Existing Website

The first step to entering the Chinese marketplace is to start by localizing your existing US website. These changes will allow you to introduce your brand and products to the Chinese market, collect payments via US credit cards and utilize US logistics companies for cross border fulfillment. The goal is to make your website friendly to Chinese consumers without any major design or functionality overhauls while maintaining your operations in the US.

These simple changes give your website more credibility in the Chinese marketplace and indicates to consumers that your products are meant to be purchased by them.

2nd Step


Localize Your Operations

After your US site is optimized for the Chinese market and doing business, you may want to consider expanding operations there. Fortunately, Magento’s flexibility gives you the power to manage different store views for multiple countries under one Magento instance, this convenience eases site management. Some additional things to consider are local payment and shipping methods.


Local Payment Methods

For eCommerce businesses looking to achieve success in China, you must be certain you’re able to accept the preferred method of payment. Some of the most popular payment companies include: Ali Pay, China Union Pay, TenPay and WeChat.


Local Shipping Methods

Once you’re site is able to accept local payment methods you will need to be sure you’re also providing your customers the best rates on shipping. Some of the most popular logistic companies include: SF Express, STO Express, YTO Express, China Post & ZJS Express.

Magento’s extensibility to adapt to ever changing environments enables it to be easily integrated with different local payment gateways and shipping carriers. SILK has extensive experience integrating the platform with these local solutions.

3rd Step


JD.com, Tmall.com & Taobao.com

Unlike the US, where a site’s online marketing and advertising initiatives drive traffic, eCommerce sites in China must engage the 2 major marketplaces for exposure – tmall.com and jd.com. Similar to an eBay, these marketplaces have nearly monopolized the Chinese eCommerce playing field and business looking to gain traction in China must be sure to set up shop here.


Selling on these unique channels couldn’t be easier with Magento. The platform can be used as the hub for product information, make your updates here,and project them to all your channels. All orders also flow through Magento, again making it your one stop shop for managing all your online channels.

This carefully crafted strategy is designed to quickly bring your site to the Chinese market and then further optimize your operations for continued growth once you have gained traction there. The flexibility of the Magento platform will allow you to get your foot into the Chinese marketplace, but more importantly, the scalability and extensibility of Magento can firmly plant you there. The demand in China is there, let Magento and SILK Software help you become the supply!