What is Silk’s TikTok Shop Connector?

November 14, 2022 – 7 minute read – If you haven’t heard of TikTok, you’ll know what it is by now. As one of the largest social media platforms in the world, TikTok is one of the fastest growing media apps with over 750 million monthly users worldwide. Now, business owners, influencers, and creators flock towards this platform to gain attraction and reach their target audience at scale…

What’s a SWOT Analysis?

May 9, 2022 – 4 minute read – As companies look to find out how their competition is currently operating in comparison to their own businesses, they can uncover areas where they can better perform and differentiate themselves in the market. A “SWOT” analysis is a framework used to evaluate a business’s competitive positioning within its industry…