BigCommerce is the world’s leading cloud eCommerce platform for businesses looking to scale. They offer enterprise functionality out of the box, an open architecture and a robust partner ecosystem that results in market-leading performance for our clients. By taking the upfront cost and complexity out of your business, BigCommerce enables merchants to focus on what’s most important: growing sales. Customers of BigCommerce range from small and medium businesses to Fortune 1000 companies and leading brands. In fact, BigCommerce has more merchants selling more than $1 million/year than any other cloud eCommerce platform.

Why BigCommerce?

SILK is focused on developing the right personalized solution for our clients as a full-service eCommerce solutions agency. BigCommerce is recommended as an ideal eCommerce platform for many small and mid-size businesses who are looking to setup a quick and professional online store. SILK Software and BigCommerce are both dedicated to advancing the platform further up the mid-market with cutting edge custom integrations using open API’s and the new Stencil framework.

Why We Love Stencil

By building a SAAS (Software as a Service) based eCommerce site with Stencil, BigCommerce clients are not limited to the legacy Blueprint templates and themes can be developed without disrupting live stores. SILK can configure an optimal UX for both B2C and B2B requirements with design flexibility and rich front-end development tools (driven by Javascript). Merchants can select multiple variations of each theme and customize the storefront’s look and feel with the theme editor (no coding required).


Whether you are already using BigCommerce and looking to upgrade to Stencil or frustrated with your current eCommerce platform and seeking a low maintenance, scalable enterprise eCommerce solution, SILK will put together an online strategy for you. We have over a decade of experience in eCommerce merchandising, design, custom development, ERP integration, and strategic marketing. We are comfortable as a compliment for your current team or as your dedicated development partner.

Visual Design/UX

Capture your viewers with attractive design by SILK and optimize ease of use across all mobile platforms to enhance your customer satisfaction.

Custom Theme Development

Let SILK help you develop a personalized custom theme made to embody your vision and website’s specific needs.

B2B Feature Development

Get specialized features for your B2B site from SILK to increase internal productivity and allow your clients to purchase products faster.

Email Marketing and SEO

Launch efficient and optimized email campaigns with SILK to engage with your target audience and generate greater brand awareness.

Flip Flop Shopswww.flipflopshops.com

SILK Launches First eCommerce Storefront for Global Brand


Flip Flop Shops is a wholly-owned subsidiary of Cherokee Global Brands. Founded in 2004, Flip Flop Shops® is the authentic retail chain exclusively devoted to the hottest brands and latest styles of flip flops and casual footwear.

Its mission is to live to create innovative ways to “Free Your Toes®” to promote a casual, healthy, stress-free lifestyle! In addition to being an Environmentally Responsible Retailer™, one of the company’s major initiatives is designed to reduce stress levels and raise funds and awareness for the American Heart Association.

The company began franchising in 2008 and now operates shops globally throughout the United States, Canada, the Caribbean, South Africa, and the Middle East.


  • Custom reporting to track nearest franchise per order
  • Clean design
  • Custom development leveraging BigCommerce’s new Stencil framework


Flip Flop Shops came to SILK looking for a new eCommerce platform and order management system that would allow them to independently maintain high volume orders, social media, and content.

Their vision was to create more than an eCommerce store through design and functionality with engaging content. The event and branding components were to stand out amongst other online shoe and lifestyle retailers.

The eCommerce platform needed to be flexible and support ongoing changes to content as well as day-to-day merchandising.


SILK was given the task of architecting a scalable eCommerce drop ship model for one of the largest Flip Flop retailers across the globe.

When an order is placed on FlipFlopShops.com, it is automatically routed to the appropriate manufacturer via BigCommerce’s integration with Hublogix, so the end customer has a seamless buying experience.

Customers can also locate the nearest FFS store location to them, and if they are to place an order the system will automatically calculate the nearest store based on shipping zipcode and credit that franchise a percentage of sale.


SILK’s experienced design team crafted a highly functional user experience while projecting a beachy vibe, creating a place for users to really “free their toes.”

FlipFlopShops.com is the one stop shop for flip flops from all the top brands: Olukai, Cobian, Quicksilver, etc. Since the launch of the site just a few months ago, FFS has picked up quite a bit of momentum.

Flip Flop Shops is a great example of the flexibility of BigCommerce’s Stencil platform from a design and functionality standpoint.

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