CHALLENGE: a simple and efficient checkout solution for edible gift orders

SOLUTION: Magento Professional Edition with integration of the One Step Checkout module.

The Challenge:
Golden Edibles is an online destination committed to delivering luxurious edible gourmet gifts – from chocolate-covered strawberries to truffle cakes to caramel apples – for many special occasions. The website offers opportunities for personalized orders, such as the “Design Your Own Gift” option that allows creative customization of Golden Edibles’ delectable products; similarly, a box of artisanal “Incredible Berries” can be uniquely crafted instantly.

Checking out is oftentimes the most complex portion of online shopping and, if too complicated, many customers will abandon their orders. Thus, for a website like Golden Edibles that offers elaborate customized gift orders, a simple order form that incorporates these details – as well as an easy checkout process – is essential. To build its unique online store, Golden Edibles turned to Silk Software, which specializes in expertly implementing Magento Commerce-powered eCommerce solutions for a wide range of clients, from small retail stores to large corporations.

The Solution:
Silk Software helped Golden Edibles migrate from the Magento Community edition to the Magento Professional edition. The integration of the One Step Checkout Module helped to manifest a customized solution for a concise and reliable workflow that accommodates a rapid execution – all checkout essentials are assembled on one page and the checkout can be completed in one easy step. Now each gift can be ordered simply so that it may be processed and shipped in the most efficient way, an easy and streamlined process that ultimately leads to increased sales for our client.
Considering that Golden Edibles’ products are best enjoyed as soon as possible, our partnership with Magento Professional Checkout proves to deliver the best overall solution and confidently guarantees the delivery date. The customer is presented with the One Step Checkout that accelerates choices and payment options.

We’ve reached far beyond expectations of technological execution and have demonstrated that collaborative relationships within the larger “ecosystem” prove to be the most effective. Working with Nexcess.com, the framework developed for Golden Edibles allows for the expansion for further customization and the ability to handle large spikes in traffic, as well as support of the gift card/reward feature – a key necessity for the Groupon campaign on the horizon – without exceeding original budgetary intentions.