With their passion to introduce on the market a new era of health care, based on the rapidly growing information technology, Ray Kurzweil and Terry Grossman have created health and longevity products that represent ideal combination of science and nutrition. In the development process of their products they have incorporated this new knowledge that provides paradigm shifting methods to dramatically reduce the chances for some of the most life threatening diseases today, such as heart disease and cancer. But, Ray and Terry’s goal with the health and longevity program they offer is not simply to live longer, but to live healthy and happy long enough to truly take advantage of these modern scientific breakthroughs.
Ray Kurzweil and Terry Grossman’s unique website is designed to provide answers for customers seeking knowledge in this area of interest. Their Wellness Resources and Ray and Terry’s Kitchen information section are full with competent and reliable answers pertaining to human’s Health and Wellbeing. The actual challenge for Silk Software was to develop a website that will highlight these goals and efforts that Ray and Terry invest in the health and life improvement with their provided design. With the full implementation of the Magento Professional functions, Silk Software managed to develop customized Magento modules for the health survey and the product package recommendations.
Silk Software deployed an improved completely revamped design with full respect for the health and longevity product branding standards of Ray and Terry. There is a Sample Product request and management module built by Silk Software. This module allows customers to request a limited amount of sample products within a limited period of time. The main idea behind this was to take an interest in Ray and Terry’s health and longevity products. The existing inventory function of Magento was significantly extended by the back-end module of multiple warehouse and inventory management to facilitate the Ray and Terry’s fulfillment. There was a truly great need for this since the Ray and Terry’s health and longevity products website consists a very wide range of different products concerning better and healthier long life. There accessibility must be monitored all the time.
Silk Software also integrated a blog module aiming to provide the end users with the rich content of the Wellness Resources, Ray and Terry’s Kitchen, and their FAQ. The goal was to provide easy accessible, regularly updated competent answers to different health concerning questions of the end customers. The Ray and Terry’s website blog contains posts about different homemade nutritious food recipes, about what food is recommended and what isn’t, vitamins to be used for different deceases, or posts about aerobic exercises, how to lower PSA levels, how to test blood for “bad” LDL, etc.
After the initial development was successfully completed, Silk Software continues working with Ray and Terry’s web team to further maintain the website and help enhancing its functions respecting the end customers’ developing needs.