SILK IS THE PERFECT FIT FOR LEADING FASHION RETAILER
To pull off this colossal re-branding effort, Foreign Exchange selected SILK Software to re-design its website. The choice was based on SILK’s world-acclaimed expertise with Magento and managed services for e-commerce websites.
MANAGED SERVICES WORKFLOW
Prior to pushing modifications to the live site, SILK tests and re-tests the updates on a staging site for accuracy. Once verified, the new feature is published. Nothing is pushed live until it has been approved.
Along with a unified brand, Foreign Exchange wanted significant improvements to the user experience. With this goal in mind, SILK’s developers drew on their expertise with Magento to incorporate a number of experience-enhancement features into the website.
resultsSILK delivered exactly what was needed. Completely updated for mobile, the new website enabled Foreign Exchange to achieve its objective – a re-branded online image that seamlessly offers both men’s and women’s lines to a fashion-conscious customer base.
The re-branding effort was a definite success. Shortly after the transformed website was launched, Foreign Exchange saw an increase in sales.
Today, Foreign Exchange continues to rely on SILK for Magento support through our Managed Services program. We look forward to a long and productive relationship with Foreign Exchange.