"I have worked with many programmers over the years and none have come close to your company's level of service and professionalism."

--------Adam Imburgia, CEO, Kickin Tickets.

Participants
The client Kickin’ Tickets, Inc. is a Florida-based leading B2C online broker in the ticketing industry.
The development team is comprised of seasoned programmers in China.
The creative and passionate art designers come from a professional Los Angeles based design company.
Challenge
The project requires both the redesign of the existing website and feature enhancements. The client invited Silk Software to implement new website functionalities and a Los Angeles based design firm to implement web page layout. A good collaboration between the two is critical for the ultimate success of the project. However, this is a tough task. As a matter of fact, programmers and art designers usually speak different ‘languages’—thousands of lines of codes have to be embedded into well structured HTML frames pre-designed by art designers, bringing the two actors in the face of constant and annoying tweaks. Several difficulties magnified this challenge.

Three parties’ collaboration job: the client, the programmers and the art designers.
Geographical challenges: participants can hardly talk face-to-face, in addition to the time zone differences.
Touch trade-off decisions have to be made between performance and designs.

Solution
Fortunately the client picked the right vendor; and the art designers chose a dependable partner. A broad spectrum of edge brought Silk Software standing out.

Various, powerful and easy-of-use tools were pooled to make the communication smooth and effective. We managed our routine correspondence through MSN, E-mail, remote demonstrations and on-line conference calls. In addition, Silk Software provided an online workshop where client, art designers and programmers could all work together. They can get an overview of project activities, send messages, upload and download files, check project progress, mark milestones, arrange brainstorming sessions and so on. 
Programmers from Silk Software were equipped with rich web design knowledge were chosen for this project. Their deep knowledge and experience help them understood their counterparts’ challenges better, and this notably saved lots of communication time. It also reduced considerable amount of unnecessary argues, ensuring product meet demand , project meet the deadline , money within budget.
Silk Software smartly introduced the latest Web 2.0 technology which properly handled the seamless integration dilemma by allowing coding and HTML designing work went in parallel efforts.

Result
All participants-clients, programmers, art designers harvested from the multi-channel communication tools, visual online workshop and state-of-the-art technologies. Both the client and art designers attached high evaluation on Silk Software’s remarkable job.
Web pages with powerful functionalities and fashionable designs were deployed on time, in budget.
Increased site traffic and visitor time on kickintickets.com website were recorded.
 A solid, trustworthy relationship was established among the three parties.