Knob Depot (www.cabinet-knobs-pulls.com) is a leading online retailer. Unfortunately, Storefront.net, their Shopping Cart solution went bankrupt. As they struggle to get back on their feet, they leave their users without support and sales outages.
They quickly needed a technology partner to convert over 10K of products, preserve their SEO, and integrate a stable shopping cart solution. Silk Software worked with their team to convert from Storefront into Magento without downtime.
Even before Storefront.net went down leaving its shopping cart users stranded, Knob Depot knew they needed to upgrade. They wanted to be able to make search easier through their massive database of items. They also wanted to take advantage of an intuitive front end that looked and felt more comfortable to the purchaser.
Even a few hours of being down equals a massive dip in revenue for any online store. They could have no down time during the integration. Silk Software is a professional integration team who listened and felt Magento was the best solution. Not only is it a stable shopping cart solution but it also had the flexibility they needed in the front and back-end. They created a well thought out migration plan that addressed all of their concerns.
They worked hard with the marketing team so as not to lose the SEO ranking on keywords that they considered critical to their business. They created a landing page tool to quickly create ad campaigns that can be tweaked to reach the right customers.
With such a massive database, it was critical for the user to quickly find items based on a variety of criteria. Not only does it serve up different styles, sizes, lengths, materials but it does so within Magento's layered framework. The end result is greater sales conversions. They created a product management tool so that they can quickly populate and categorize existing and new products. Silk Software quickly converted over 10K SKU products from Storefront.net to Magento with minimum downtime.