As their cute and sexy lingerie became increasingly more popular, ilovesexy.com was ready to expand sales of their merchandise by allowing customers to search and shop on their own turf. With products already available through eBay, Amazon, and buy.com, the home site desired a system that could easily allow ilovesexy fans to browse and buy directly from the source. Plus, every holiday and season new unique items are added to the bunch. What’s the most efficient way to manage more than one million merchandise that updates frequently?
The migration from the Community Edition to Professional Edition in the Magento Enterprise helped to do exactly that. In order to harness the extremely large inventory, a brilliant system needed to be established. A flexible Dynamic Catalog creation allows for multiple categories of clothing and syncs them based on specific details of each product. The inventory incorporates a Microsoft SQL-based system, so those dynamic categories could easily be re-created to allow for the additions of their new Valentine’s Day line, and again for plenty of Halloween options, and again for adorable Santa-wear during the holidays. The attributes of the merchandise are simplified and categorized dynamically so that the massive amount of items could be sorted and presented efficiently.